What I found, however, when I took a closer look at the make up wasn't so pleasing. Products that I know and love from the United States were severely marked up in France, even product lines that I knew are French! Despite the most obvious reasons for price differences - the 20% TVA included in all sticker prices in France, importation costs for foreign brands, etc. - the prices are still through the roof! Let's take an example: I have been eyeing the L'Oréal Voluminous Million Mascara in Carbon Black for a while now, wanting to try out a new defining and volumizing mascara. I've found it in the States ranging from $9.50 to $11.00 depending on the store, but when I went looking in the French company's home country I could find it for no cheaper than 18€ and even as high as 21,50€! For another: the Bourgeois Healthy Mix Serum foundation that I purchased online through an international retailer for $13.00 I found in the Galleries LaFayette for 19.99€!
Do French women really spend this much money on "drugstore" makeup? Or do they just opt out? When thinking about cosmetics, foundation and especially mascara are some of the things that are used and that you have to buy most frequently throughout the year. And while they do have discount makeup stores such as Saga in various cities, these stores do not stock the most popular brands and only carry products and colors they can get on the cheap.
Conclusion: Definitely stocking up on some essentials while I am home for the holidays!
Do French women really spend this much money on "drugstore" makeup? Or do they just opt out? When thinking about cosmetics, foundation and especially mascara are some of the things that are used and that you have to buy most frequently throughout the year. And while they do have discount makeup stores such as Saga in various cities, these stores do not stock the most popular brands and only carry products and colors they can get on the cheap.
Conclusion: Definitely stocking up on some essentials while I am home for the holidays!
